Browsing by Author Wu, Ruhai
Showing results 1 to 6 of 6
| Publication Date | Title | Author(s) |
|---|---|---|
| 2021 | Channel governance through brand equity: how brand equity shapes distribution channel structure | Kayed, Mohammad B.; Kacker, Manish; Wu, Ruhai; Sadeh, Farhad; Michael Lee-Chin & Family Institute for Strategic Business Studies |
| 2025 | DYNAMIC PRICING STRATEGIES IN COMPETITIVE RETAIL MARKETS | Shah, Syed Mohammad Ali |
| 2024 | Essays on Pricing and Promotion Policies of Digital Platforms | Bhattacharya, Anomitra |
| 12-Jun-2025 | The Impact of Brand Equity on Vertical Integration in Franchise Systems | Kayed, Mohammad; Kacker, Manish; Wu, Ruhai; Sadeh, Farhad |
| 2025 | Marketing Strategies in the Presence of Externalities | Ji, Zhe (Betty) |
| 2018 | THE TIMING AND TYPE OF ALLIANCE PARTNERSHIPS IN THE NEW PRODUCT DEVELOPMENT PROCESS | Eslaminosratabadi, Hadi |
