Recent Submissions
The nonprofit landscape in Canada is extremely competitive and organizations looking to be successful for the long term will need the ability to build effective relationships with their key audiences. Over the last 30 years,...
This research presents a model for effective leadership in an economy and society increasingly demanding attention to a triple bottom line. Successful purpose-driven leadership requires three interlocking features, none more important than...
Despite decades of advocacy and research at the intersection of gender and public relations, and an encouraging increase in the overall number of women who have entered the profession, significant issues of gender discrimination...
The need for strategic change management that engages stakeholders is ever present as organizations frequently realign priorities to match the current zeitgeist. This research paper examined how and to what extent an effective commu...
This research paper discusses the opportunities for communicators to lead organizations into a new era of stakeholder capitalism within a changing business landscape. Specifically, it explores how companies who hold a triple bottom ...
About MacSphere
MacSphere is·McMaster University’s Institutional Repository (IR). The purpose of an IR is to bring together all of a University's research under one umbrella, with an aim to preserve and provide access to that research. The research and scholarly output included in MacSphere has been selected and deposited by the individual university departments and centres on campus.
To contribute to McMaster's Institutional Repository, please sign on to MacSphere with your MAC ID.
If you have any questions, please contact the MacSphere Support Team.
Students wishing to deposit their PhD or Masters thesis, please follow the instructions outlined by the School of Graduate Studies.
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