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Polluting the discourse: How misinformation impacts climate change advocacy See

While scientists, governments, and climate change advocates grapple with finding solutions for the devastating consequences of global warming, communicating this urgency to the public has proved to be an even larger challenge (Marshall,&...

Turning Belief into Action: The Role of Relationships, Trust and Leadership in Building Shared Belief and Motivating Organizational Support: A Case Study of an Anonymous Post-Secondary Institution in Ontario See

This case study tests a new model for corporate communications called Building Belief, which urges a firm to constantly live up to its stated character and values so as to motivate its stakeholders to identify with it...

School of Hard Knocks: Exploring how and to what extent universities and colleges in Ontario balance the reputational risks and benefits associated with contact intercollegiate sports See

This exploratory, single-case study investigated how and to what extent leaders in Ontario colleges and universities balance the reputational benefits and risks of contact intercollegiate sports. This study investigated athletics’ alignment w...

Hospitals and the Digital Divide: Senior-Friendly Communication in the Age of Social Media and the Internet See

This study examines the digital and social media practices of seniors and hospital communicators in southwestern Ontario – the region in the province with the largest concentration of older adults – to understand the impact...

External social media and internal communication: Insights from practitioners on an understudied dynamic See

This qualitative research study focuses on the implications of social media strategy and use by organizations on internal stakeholders, focusing on faculty and staff at postsecondary educational institutions in Ontario. An in-depth liter...

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About MacSphere

MacSphere is·McMaster University’s Institutional Repository (IR). The purpose of an IR is to bring together all of a University's research under one umbrella, with an aim to preserve and provide access to that research. The research and scholarly output included in MacSphere has been selected and deposited by the individual university departments and centres on campus.

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Communities in MacSphere

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Departments and Schools 2284

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Author
  • 305 Lavis, JN
  • 288 Wilson, MG
  • 281 Gadsden SA
  • 275 Centre for Health Economics and P...
  • 184 Waddell, K
  • 167 McMaster University, Faculty of B...
  • 164 Bryce, Christina
  • 160 Espiritu, Medy
  • 137 Gauvin, François-Pierre
  • 131 Moat, KA
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  • 18 French Linguistics
  • 18 geochemistry
  • 18 Grief
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