Recent Submissions
While scientists, governments, and climate change advocates grapple with finding solutions for the devastating consequences of global warming, communicating this urgency to the public has proved to be an even larger challenge (Marshall,&...
This case study tests a new model for corporate communications called Building Belief, which urges a firm to constantly live up to its stated character and values so as to motivate its stakeholders to identify with it...
This exploratory, single-case study investigated how and to what extent leaders in Ontario colleges and universities balance the reputational benefits and risks of contact intercollegiate sports. This study investigated athletics’ alignment w...
This study examines the digital and social media practices of seniors and hospital communicators in southwestern Ontario – the region in the province with the largest concentration of older adults – to understand the impact...
This qualitative research study focuses on the implications of social media strategy and use by organizations on internal stakeholders, focusing on faculty and staff at postsecondary educational institutions in Ontario. An in-depth liter...
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MacSphere is·McMaster University’s Institutional Repository (IR). The purpose of an IR is to bring together all of a University's research under one umbrella, with an aim to preserve and provide access to that research. The research and scholarly output included in MacSphere has been selected and deposited by the individual university departments and centres on campus.
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