Meeting the challenges of COVID-19: How and to what extent did organizational communicators prepare, respond and learn from the pandemic See

The COVID-19 pandemic created one of the most significant crises our modern society has faced. Organizational communicators play a vital role in responding to and recovering from crisis. In fact, an organization’s ability to re...

From enrolment to alumni: The marketing and management of university-student relations: A study of U.S. and Canadian best practices See

The marketing and management of relationships is an essential component of public relations. The transition from a one-time discrete transaction to an ongoing relational exchange has redefined the way organizations interact with stakehol...

The social media election: A statistical analysis of social media communications during the 2019 Canadian federal election See

As the industry of political communications redefines itself in the digital age, it is important to ensure scholars can continue to measure its effectiveness. In this study, the author uses data analytics and statistics to ...

From licence to operate to licence to lead: A case study of 7-Eleven Canada's corporate legitimacy and reputation See

This case study investigates 7-Eleven Canada’s corporate legitimacy and reputation as perceived by key provincial government regulators in gaming and tobacco control, and healthy food promotion. Measuring corporate legitimacy as a springboard...